Lead Generation: 7 Strategies for Generating More Business

Illustration Of Different Types Of Lead Generation

Lead generation is the process of identifying your ideal customers for your product or service, then getting them to buy. It is fundamental to the success of any business. With the digital landscape constantly changing at super-fast speeds we will show you 7 effective strategies you can use for your lead generation. These have all been proven and tested to give a high ROI (return on investment).

Content Marketing For Your Business

As a business (no matter the type) you must utilise content marketing in 2024 or else you are losing out big time especially now in this digital age where content rules the digital landscape. Most brands on earth, are investing in some form of content marketing. They recognise its importance for lead generation. But to do content marketing well, you must have a content marketing strategy in place or else your efforts will be wasted. Hiring a content marketing expert to devise one for you is one of the best investments you’ll make for your business.

They will help you identify through high-level research what type of content your clients would enjoy, what type of language you should use, and many other important factors. Aside from lead generation, you’ll find that content marketing will also help you with generating more brand awareness and help with your search engine optimisation (SEO). High-quality content is what makes content marketing possible. It’s content that your clients love to engage with and can take many forms like:

  • Blogs
  • Articles
  • Podcasts
  • Videos
  • Social media posts
  • Email newsletters
  • Infographics
  • And so much more

Proper SEO for Your Business

To excel in your content marketing efforts, you need to master or at least gain some proficiency in SEO. The reality is that in 2024, many businesses still don’t understand SEO, so they are not using it to its full capability. Without proper SEO your content marketing and lead generation just goes to waste. 

It's through SEO that your content gets ranked and positioned accordingly online. This will then amplify your lead generation.  It's also through SEO that you get to understand what type of content your leads are searching for. So in all, it’s a powerful strategy you want to be utilizing for your lead generation and also your demand generation.

SEO is not an overnight process at least not organic SEO. It takes time. But if done properly you can expect to see results within three to six months. So, this means you can expect to get more leads in this time-period. Remember that every piece of content you create including any audio like podcasts must be SEO optimised. Don’t expect to rank without optimisation.

Along with doing your keyword research also take into account ‘search intent’ (what people are searching for online). Invest in a good paid SEO tool like SEMRUSH or Ahrefs and combine with some great FREE SEO tools like:

Icon of a lightbulbTip: Paid tools like SEMRUSH and Ahrefs come with some free features, and not to mention they offer a Free trial of their product which is great for testing out.

SEM (Search Engine Marketing) for Your Business

SEM is the paid version of SEO, and many brands invest in a combination of organic SEO and paid SEO. A popular strategy of SEM is PPC (Pay-Per-Click). This is setting up online ads which when clicked direct users to your website. If you know exactly who your target audience is, and the ad is done well it can be an effective lead generation strategy. It helps put your business in front of people who are already searching for what you have to offer. This naturally increases the chance of buying your product or service.

In addition, paid search can help you target a broader set of online users who may not know about your business. Remember in marketing there are always the people who are searching for your product or service and those that are not. The latter often don’t even realise they are in need of what you offer.  

Note - Keep in mind that a lot of people are now using Adblockers to block ads online so there’s always a chance that your ads won’t be seen. 

Social Media Marketing for Your Business

Social media marketing allows you to refine your lead generation process through a more targeted approach. LinkedIn is the most effective social media platform for B2B lead generation. So, if you are an B2B you want to invest in LinkedIn and consistently grow your presence on the platform.

Of course, do invest in other social media platforms like Facebook and X if relevant. But devote more time to LinkedIn. As a B2C, LinkedIn can still be effective but depending on your industry might not be as potent for lead generation. So that’s where Facebook, Instagram, etc should be explored.

Whether you are B2B or B2C, you could try social media advertising. Ads placed on social media sites are highly targeted. You can set up the location, age, gender, interests, and other attributes.  Lots of leads can be generated through social media advertising but it’s not easy or cheap and requires a well -thought- out strategy.

So, before investing money ensure you’re going to get a good return on investment (ROI). Creating highly valuable content that gets shared and becomes viral is one of the most cost-effective strategies for your business.   

Turning ‘Out of Stock’ Into an Opportunity for Your Business

You’ve probably come across an out-of-stock message when shopping online. The product you were hoping to buy isn’t available. It’s not the best message to see. It often leads to frustration and annoyance. As a business, you lose customers. But through a simple yet clever marketing play on words, you can turn your out- of- stock into an opportunity.

You need to do some reverse engineering and insert a message like “Enter your email and you’ll get a notification when this product is back in stock.” Clever right? It's such a simple but highly effective marketing tactic that more businesses should utilise. You decrease your chance of losing your customers to the competition. You have their email and when the product arrives you tell them.

Build Your Email List for Your Business

Despite some marketers predicting that email marketing would be obsolete this yet is to happen. In 2024, email marketing is blooming, and doesn’t look like it's going anywhere anytime soon. When it comes to lead generation it’s a highly effective way of getting leads. It’s been shown that most people on a global scale check their emails daily. So, it's prime real estate to get your message out and increase your lead generation.

One of the most effective business strategies then is building an email list. Not all email lists are created equally. You must have highly relevant targeted content that your audience wants to read. Don’t spam them constantly with sales messages. This is a real turn- off. Instead, build a genuine relationship with them that makes them feel like they are part of a valued community.

Icon of a lightbulbTip: Join the WORD EMPIRE® monthly email newsletter where you’ll get tips and news on how to build your online empire and overall business empire.

Use Scarcity (FOMO) For Your Business

Applying scarcity, or FOMO (Fear of Missing Out) is a marketing tactic that’s been around since the early days of marketing and advertising. It’s been proven to work time and time again. Humans naturally want what appears scarce if it’s a good product or service that is. They don’t want to miss out. They want to get in quick. So, messages like “Hurry only 5 days left” activate fear of missing out.

By using scarcity in your content and marketing you greatly increase your chances of generating leads that are eager to buy from you as they are afraid of missing out. Use this emotion to your advantage and allow it to help bring more customers your way.

Start implementing these 7 strategies ASAP for your lead generation if you haven’t already done so and witness a higher ROI. For more great tips and expert guidance on generating business Book a Time With WORD EMPIRE who build online empires with epic content, seo, and more.