When executed well with tact and strategy content marketing is like a successful rocket launch. Launching your business to whole new levels with more leads & more recognition.
Get more clients and land more lucrative business deals with well-crafted content that positions you as the leader in your industy. Content is currency in today’s digital age and so content marketing is not a nice to have but a must-to-have.
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WORD EMPIRE prides itself on providing highly personalised and highly strategic content marketing solutions for both B2B and B2C companies. We are innovators and think outside the box for you.
Bill Gates back in 1995, coined the phrase Content is King in his live television interview with American TV host David Letterman and said that the internet would dominate the world. Letterman laughed it off being skeptical but who’s laughing now?
Your questions answered
Though social media marketing is a form of content marketing, content marketing encompasses a wider umbrella with its many genres from text, video, in person events, online events and now even memes and gifs make up content marketing in this digital age. Essentially content marketing and social media marketing can work in tandem.
Content marketing is a highly potent marketing strategy when done well that helps attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. It helps establish expertise, promotes brand awareness, and keep your business top of mind when it’s time to buy what you sell.
Content pillars are types of content to help promote your products or services. There are four main types: 1. Written content (blogs, articles, social media posts). 2. Video content (livestreams, short videos etc. 3. Audio content (podcasts, radio interviews, etc) 4. Events like webinars and even in-person events.