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About us

Hi, we're WORD EMPIRE - where words are kept ethical, no fluff and getting you real results that grow and expand your business. Curious about our story & what makes us tick? Let's dive right in..

2025 Goal

To work with five B2C & five B2B companies & completely transform their content and overall marketing getting them AMAZING results.

Our Mission

To turn ideas into action and create innovative content to help brands communcaite their stories powerfully.

Our Vision

To be the go-to content marketing agency in Australia and impact 10% of Australian businessess over the next five years.

Sandra Di Francesco

" Words have the power to both destroy and heal. When words are both true and kind, they can change our world." - Buddha

Sandra Di Francesco an ordinary girl from Melbourne is the founder of WORD EMPIRE. 

A true wordsmith at heart with having read over 500 books. YES, you heard right! Over 500. She LOVES books and even runs a bookclub just for business owners. 

Sandra sees the power in words and what they can do to transform a business when done well.

 

With a keen eye for detail and analysis Sandra has a passion for aviation and defence and just industires that require more high-level attention. 

She has a diverse background –  journalism, sales and digital marketing. 

Sandra is fluent in both English and Italian and loves different cultures and so enjoys meeting people from different cultures so built a global business.

In her spare time, Sandra enjoys reading, cooking, hiking, watching movies, and playing chess despite not being a good player.

Nathan Cassar
Radio Host
I recently engaged Sandra from WORD EMPIRE via a referral to help me with an awards application. If I could give 6 stars I would! Sandra is super easy to work with, very attentive, and is one of the last few people in the industry who pride themselves on not using AI and really understanding you and your brief without resorting to artificial assistance. I would recommend her in a heartbeat and look forward to engaging her services once again!
Shelvi Shan
Shan Lawyers
Sandra’s expertise and dedication to content creation are simply outstanding. Not only is she highly professional and detail-oriented, but she’s also incredibly friendly and approachable, making collaboration a breeze. Her attention to detail and commitment to accuracy make her work truly exceptional, consistently delivering on time and beyond expectations. Every piece she produces is meticulously crafted and genuinely unique. If you're looking for a writer who can bring your ideas to life with precision, creativity, and a friendly touch, Sandra is the one!
Fayaz Ahamed
Yalma Digital
I recently worked with Sandra from Word Empire, and my experience was exceptional. Sandra is an incredibly talented content writer with a way with words that genuinely attracts the target audience of a business. Her writing style is engaging, informative, and always on point. Her attention to detail is impressive, and she always ensures that her content is well-researched and accurate. I recommend Sandra and Word Empire to anyone seeking high-quality content writing services. Sandra is highly skilled in her profession and a cooperative writer, making her an excellent collaborator.
Elizabeth Williams
M.E. Wellness
Sandra was highly recommended to me and has been a delight to work with, transparent, understanding of my needs, easy to collaborate with. Sandra’s integrity, attention to detail, ability to explain the complexities of SEO and all the Google stuff 😅 was reassuring and I am happy to recommend 😊

The values we live by

We take our values seriously at WORD EMPIRE & they form the foundation of every thing we do.

Transparency

Honesty & being transparent with a client is really important to us. We ensure we are both on the same page to avoid misunderstandings

Results

Getting results for clients is at the heart of what we do. We want clients seeing a improvement in their business after engaging us.

Excellence

High standards guide our work as standards equal results & what you get so a commitment to excellence is a must.

Innovation

You can't build what we call a business empire or just any business without it. Innovation is what drives change and moves society forward.

Relentless

Unwavering dedication, faith and commitment to get you great results guides our every decision.

Integrity

A strong code of conduct guides our work as to be good humans and people of character requires it.

Book Your FREE Roadmap Call

Sandra will give you a personalised roadmap that covers content, SEO and more to help take your business to the next level!
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